TikTok Engagement Rate in 2025: What’s Considered “Good”?
On TikTok, engagement rate is one of the strongest indicators of how well your content performs. Likes and comments matter — but watch time and shares matter even more. In this guide, we break down the average engagement rates of 2025 and give you practical advice to improve your numbers fast.
What Is TikTok Engagement Rate?
Engagement rate measures how viewers interact with your content through:
- Likes
- Comments
- Shares
- Favorites (bookmarks)
- Watch time
Creators use this formula:
Engagement Rate = (Likes + Comments + Shares) / Views × 100Average TikTok Engagement Rates (2025 Benchmarks)
Current global averages:
- Low: 0.1% – 1.8%
- Normal: 2% – 6%
- Good: 7% – 12%
- Excellent: 13% – 18%
- Viral-Level: 20%+
Why Engagement Matters More in 2025
TikTok’s algorithm now prioritizes:
- Retention (most important)
- Comments
- Shares
- Favorites
How to Increase Engagement
1. Use Strong Hooks
Your first 1–2 seconds determine if people stay.
2. Ask Engagement-Boosting Questions
- “Agree or disagree?”
- “What would you do?”
3. Add Captions
Most users watch without sound.
4. Improve Editing Speed
Fast pacing increases watch time.
5. Use Trends With a Niche Twist
6. Post at Optimal Times
Use our Best Times to Post guide.
7. Repost Using Fast-Vid
Use Fast-Vid to download your own videos without watermark and repost them on Reels and Shorts for extra boosts.
Final Thoughts
Engagement rate is a powerful metric — but it’s not the only one. The best way to grow is to combine strong hooks, good editing, great storytelling, and consistent posting.